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GROWTH STRATEGY FOR BRAUÐ & CO
- After a post-COVID growth spurt, the Brauð & Co. executive team streamlined operations, enhancing product consistency, strengthening finances, and improving the customer experience. With the business in good shape, they began exploring the idea of healthy growth.
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Huldunótur was engaged to guide the leadership team through planning and discovery to codify cultural values, set growth objectives for the coming year, and link these actions to a communications plan. Over four months, we collaborated through group discussions, an executive offsite, and employee interviews. These efforts resulted in clear objectives for 2025, focusing on bakery and logistical efficiencies, an employee handbook to ensure cultural consistency, and a communications outline to reinforce commitments.
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- The most public outcome is the handbook, a culture manifesto nicknamed “No Rules,” inspired by punk zines. Handmade collages illustrating Brauð’s values reflect artisanal baking and the company’s non-conformist roots. Designed to be mobile-friendly and easy to understand, it supports employee engagement while honoring Brauð’s fair-minded, collaborative work culture.
File Under: Growth Strategy, Brand Innovation, BRAND ARCHITECTURE, Executive Advisory