Huldunótur / Invisible NotesIntroductionCase Study Selections
Innovation, Strategy, Design2026-v1RKV / BOS

07


POWERING UP CUSTOMER INSIGHTS FOR GAMING


  • An Iceland-based game company partnered with Huldunótur to help its leadership team tackle a critical growth challenge: improving the early experience for new players while preserving the depth that defines its flagship product. Rather than commissioning a standalone strategy or external recommendations, the company sought a facilitated, hands-on process that would build internal alignment and capability while directly informing future development decisions.

  • Over a multi-week, insight-driven working series, I guided directors through framing the challenge, surfacing assumptions, designing and conducting research, and translating findings into actionable opportunity areas. Working in cross-functional teams on a live product challenge, participants developed shared insights, new design instincts, and a clearer roadmap for action—strengthening both the near-term product direction and the organization’s long-term ability to lead insight-led innovation.

  • File Under: CUSTOMER INSIGHTS, BRAND
  • PRODUCT STRATEGY, CAPABILITY DEVELOPMENT