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TRANSLATING CULTURE INTO SPACE FOR AN AI RESEARCH ORGANIZATION
- An early-stage, U.S.-based artificial intelligence research company engaged an American design firm to shape the creative direction of its headquarters and future laboratories. As part of that engagement, Huldunótur was brought in to define and translate the organization’s emerging culture into spatial principles and environments. Rapid growth and technical ambition created urgency around articulating shared values before scale set lasting patterns.
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- Through interviews with founders, executives, and employees, the work surfaced core beliefs, tensions, and aspirations. These insights were translated into actionable cultural principles and spatial strategies shaping collaboration, visibility of work, and architectural storytelling. The result was a scalable framework—combining spatial concepts, rituals, and participation tools—that allows the organization to express its culture consistently across locations while remaining adaptable as its science and mission evolve.